London Beer Factory Labels
As part of a mock brief set by Inkygoodness, I created three illustrated beer labels for a range of London Beer Factory beers. London Beer Factory brew modern, progressive craft beer and own breweries and taprooms in both Bermondsey and West Norwood, South East London. The brief stated that the colours should be inspired by the tropical flavours within each brew while the illustrations should have a subtle nod to the city as well as the brewery itself.
This label takes inspiration from London Beer Factory’s new Warehouse Taproom in West Norwood as well referencing the area’s history as the Great North Wood. The corrugated metal structure of the Warehouse Taproom rises from a forest of ferns and London Plane Trees.
Following the concept of a subtle nod to the city, this label plays with the idea of living in a concrete jungle. Parakeets, which are growing in numbers and can be seen flying all over London, feature throughout.
In keeping with the London concept, this label takes a night time view of the city. It references the railway arches that house London Beer Factory’s Bermondsey taproom as well as the city’s nocturnal wildlife.